TikTok is introducing a new feature that enables them to reduce the quantity of AI-made content appearing in their streams. This move comes as the company disclosed that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global launch. This advancement coincides with a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, including computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, over 100 million videos are added to the service each day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the amount of artificial media they watch by using the “manage topic” setting in the platform and picking the AI content topic. Further subjects that are already be adjusted under the filter include news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require users to label lifelike AI-made content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will now add an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million AI literacy fund for specialists and institutions to develop informative material about ethical AI use. This initiative will benefit non-profit groups focused on teaching coding and technology.
Platform Protection
The platform has justified its safety measures, amid controversy over proposals to lay off a large number of review team members in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but AI can safeguard staff by eliminating the most harmful content before it has to be seen by staff. TikTok stated a significant reduction in disturbing and violent content handled by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
